Other Usability Events

World Usability Day 2011: Making Social Media Work For You

We’re glad to announce Michigan State University will hold their seventh World Usability Day event, Making Social Media Work For You, on November 10, 2011 in East Lansing, Michigan. This year’s event focuses on the usability of social media and social networking, and the role they play in website and product development.

Speakers and Topics

  • Return on Investment of Social Media: Marcel Santilli, Social Media and Marketing Strategist, IBM
  • Usability and Social Media Design: Mary Henige, Director of Social Media & Digital Communications, General Motors
  • The Adventures of @DMC_Julian: How a Hospital System Uses Social Media to Reach People: Julian Bond, Social Media/Marketing Manager, Detroit Medical Center
  • Using Social Media in the Research & Development of Products: Betsy Weber, Chief Evangelist, TechSmith
  • Usable Social Media Analytics: Making Sense of Metrics (Workshop): Constantinos Coursaris, Assistant Professor, Michigan State University

World Usability Day

World Usability Day is the largest gathering of industry professionals, world-class academics, government leaders, and students facilitating the progression of usability, user experience, and user-centered design. Last year, 150 events in more than 40 countries celebrated World Usability Day.


  • Date: Thursday, November 10, 2011
  • Time: 8:30am to 3:00pm (speakers, lunch and workshop)
  • Registration: 8:30am
  • Morning program begins: 9:00am
  • Afternoon workshop: 1:30pm to 3:00pm
  • Cost: $30 (includes lunch)
  • Location: Michigan State University Union, East Lansing, Michigan

Register online at the Michigan State University website. (You’ll need to Click “Add to Shopping Cart” and then “Check out.”) Michigan State University employees can login with their MSU ID. Non-MSU employees must click on the “Account Creation” link and follow the instructions to continue.

Questions about the registration process? Contact JoDee Fortino or call at 517-353-8977.

Internet User Experience 2011

Internet User Experience 2011 Conference
October 10-13, 2011
Ann Arbor, MI

The Michigan UPA is proud to co-sponsor the seventh annual Internet User Experience conference. This conference has grown every year and has now captured international attention. Come and participate as world-reknowned speakers and trainers cover aspects of web site design and strategy, including usability, marketing, branding, social media, mobile, and more. Tutorials will be offered on designing the mobile experience, personas, storyboarding, web analytics, and more.

Here are a few highlights:

  • Keynote talks by Susan Weinschenk, Peter Morville, and Dave Mitropoulos-Rundus.
  • Presentations and panel sessions.
  • Optional training tutorials will be offered before the conference.
  • Gala reception Tuesday October 11th at 5:00pm
  • Student poster session.
  • Third annual IUE Pub Crawl on Wednesday evening October 12th.
  • Exhibits and Bookseller.
  • Raffles and giveaways.


Registration for this conference is now open.


If you are interested in marketing your company, organization, or products, recruiting, or simply supporting this conference, review the numerous sponsor, exhibit, and recruiting opportunities available on the web site.

UPA 2011 Conference

UPA 2011, the annual Usability Professionals’ Association conference, was in Atlanta this year. It was well attended and full of excellent presentations and workshops, including a short talk from our current Michigan UPA president, Mike Beasley.

He spoke at one of the three Ignite sessions, which consisted of five-minute talks on a variety of subjects. Mike chose to speak on “What User Experience Professionals Can Learn From Cats.” It was a well-received presentation, although it was unclear whether it was because the advice was sound or because of the cat pictures.

Credibility 2.0: How Users Assess Credibility in the Participatory Web Environment

May 25, 2011

Join the Michigan CHI on May 25th for a discussion of how people evaluate the credibility of information online. Professor Soo Young Rieh of the University of Michigan’s School of Information will share her latest research on the Credibility 2.0 project which examines people’s credibility judgments within the context of their use of various types of Web 2.0 tools while engaging in diverse online activities.

Through this project, she is investigating questions such as:

  • How do people decide where to start when trying to find information?
  • How do people decide whether or not they can trust information?
  • What heuristics do people employ when evaluating the credibility of information?
  • How are people’s Web 2.0 activities related to their levels of trust and satisfaction?
  • To what extent do people rely on credibility heuristics when they use content from Web 2.0 sites?

The event will be held 6:30pm to 8:30pm in the Ehrlicher Room at the University of Michigan’s School of Information. More details and registration at the Michigan CHI website.

Agile and Beyond Conference

Thanks to our partnership and support, MIUPA members have been offered a discount to attend the second Agile and Beyond Conference, to be held March 12, 2011 at the Conference and Event Center in Dearborn, Michigan.

Agile and Beyond Conference

Mary Poppendieck, noted author on lean software development, is the morning keynote speaker and David Hussman, well-known Agile Coach, provides the closing keynote address.

The conference features breakout sessions, lunch and workshops featuring regional experts on a variety of relevant topics. In addition, Tom Kubit will facilitate Open Space meetings throughout the day for impromptu discussion. The conference wraps up with a panel discussion featuring Poppendieck and Hussman.

Check out the complete list of conference presenters andsessions. Register before January 31 for a significant discount. Use the discount code “MiUPA” when you register (note: the discount code is case-sensitive).

This looks to be a great event! It’s not often we have conferences of this type that are held locally.

User-Centered Design Seminar

October 19th – 20th, 2010

Ann Arbor, MI

Humantech is partnering with System Concepts to present this new course which will provide your organization with everything needed to put users at the heart of your design process. Whether your priority is human-computer interaction, industrial design, or the user experience you’ll learn how to understand your users better and design products which are effective, efficient, and satisfying to use. User-centered design techniques will help you complete projects to time and budget, getting the maximum return from your investment.

Humantech and System Concepts are extending a special offer to the members of the Usability Professionals Association and it’s friends to either:

  1. Save $200 off the registration fee by using the discount code DESIGN when registering online, or
  2. Register one get one free by contacting Humantech directly (contact krobertson at humantech.com)

IxDA Lansing Kick-Off Event September 16

Thursday, September 16, 2010, 6 to 8pm

Okemos, MI

The MiUPA is proud to co-sponsor the inauguaral meeting of IxDA Lansing, which will be held at Techsmith headquarters in Okemos.

Details and registration information is available at the IxDA Lansing website.

The Lansing chapter of the Interaction Design Association is forming to build a community of creative thinkers and problem solvers from across Michigan to share ideas, education and inspiration around creating better experiences. Learn more about IxDA Lansing.

IDSA MI Chapter free conference—Transportation Design: Expanding the Frontiers

Friday, September 17, 2010, 8:00am to 4:30 pm

Michigan State University, Troy Campus, Troy, MI

The Industrial Designers Society of America (IDSA) Michigan Chapter would like to extend this invitation to the MiUPA membership to attend this free all-day event (registration required):

Theme: “Transportation Design: Expanding the Frontiers”
More details and registration information is available at the conference micro site: www.midesignexchange.com

Registration is now open and is at no cost, (for this year), but is mandatory. Seating is limited to 300

Please register by sending an email to the conference chair, Jeevak Badve: jeevak.badve@ascglobal.com Registration will be confirmed by receipt a confirmation number. Please register only if you can really make it for the whole day.

Confirmed Speakers:

  • Christopher E. Borroni-Bird, General Motors, Director of Advanced Technology Vehicle Concepts
  • Major General Bradley M Lott, U.S. Marine Corps (Ret), CEO True North Logistics
  • Dave Allendorph, Navistar, Chief Design Officer, Global Industrial Design
  • David A. Muyres, VP, Huntgreenllc, Newnorthcenter, OngoingTransportaion.
  • John Manoogian, Founder / President, Forzablitz Design
  • Stu Shuster, Industrial Design Department, the University of Cincinnati
  • Richard Wallace, Director, Transportation Systems Practice Area, Center for Automotive Research
  • Dana W. Clarke, President and CEO, Applied Innovation Alliance, LLC

University of Michigan Human Factors Short Course

July 26 to July 31, 2010 and August 2 to August 6, 2010

The University of Michigan will be offering our 51st year of our two-week short course on human factors. If you are interested in human factors, ergonomics, human-computer interaction, or usability, this course will give you the opportunity to get some excellent training from experts in the field.

This two-week human factors course, concerns the design of systems, products and services to make them easier, safer and more effective for human use. The first week of the course focuses on human factors concepts and is a broad survey of human
factors topics important to designers and researchers.

Human-computer interaction is the focus for week two of the course and presents an overview of major topics and issues in human-computer interaction through workshops on selected concepts, methods, and procedures that provide the foundation for design of effective human-computer systems and web applications.

Details and registration for the Human Factors Engineering Training program are available online.

Site Search Analytics Seminar

March 31st, 2010
“Site Search Analytics for a Better User Experience,” a one-day seminar featuring information architecture consultant Louis Rosenfeld, will be held on Wednesday, March 31, 2010, in Ann Arbor, MI USA. Details and registration available at www.merit.edu