Design for Two Different Generations: A User Experience Challenge

August 21, 2007

Quicken Loans, Livonia

Susan Weinschenk, Chief of Technical Staff, Human Factors International

We all know about the Baby Boomers… they are a huge demographic, there are a lot of them, and they are now aging…. but did you realize that there is a new generation that outnumbers the boomers? Called the “Net Generation” these are people who are born between 1977 and 1996. There are 8 million in the US and over 2 billion worldwide. And they are joining your organization and usability group as employees. They also may be a critical part of your current and upcoming target audience for the products you sell and/or the interfaces you design.

These generations are very different. In this session Dr. Susan Weinschenk will explore the two groups, their impact on the design of the user experience, and how their expectations, experience, use of technology and social collaboration will radically change the interfaces you design and the way you work.

SPEAKER
Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.

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